The Problem
Cart abandonment rates average 70%. Users leave for many reasons:- Unexpected shipping costs
- Complicated checkout process
- Security concerns
- Distractions or comparison shopping
- Payment issues
The Solution
Deploy proactive triggers that engage users before they leave, addressing their concerns in real-time.Implementation
Step 1: Create the Event
Create an event in your dashboard:- Name:
checkout_abandoned - Label: “Checkout Abandonment”
- Prompt Template:
Step 2: Detect Abandonment Signals
Trigger when users show abandonment behavior:Step 3: Customize the Trigger Style
Choose the right approach based on your brand: Friendly Toast (Recommended)Best Practices
Time the trigger right
Time the trigger right
- Don’t trigger immediately - give users time to browse
- 30-60 seconds of inactivity is a good threshold
- Exit intent is highly effective but can feel aggressive
Don't be pushy
Don't be pushy
- One trigger per session is usually enough
- Respect user’s decision if they dismiss
- Avoid blocking the checkout process
Personalize when possible
Personalize when possible
- Use customer name if available
- Reference specific items in cart
- Mention relevant policies (free shipping threshold, etc.)
Train your agent well
Train your agent well
- Include shipping and return policies in training
- Add common FAQs
- Enable the agent to check order status if applicable
Measuring Success
Track these metrics in your analytics:| Metric | How to Measure |
|---|---|
| Trigger Rate | Triggers fired / Checkout page visits |
| Engagement Rate | Triggers clicked / Triggers shown |
| Recovery Rate | Completed orders after chat / Chats started |
| Revenue Recovered | Sum of orders completed after chat |
Example Results
| Metric | Before | After |
|---|---|---|
| Cart Abandonment Rate | 72% | 61% |
| Checkout Completion | 28% | 39% |
| Trigger Engagement | N/A | 12% |
| Monthly Recovered Revenue | $0 | $15,400 |